About Us
Who We Are
Advantage Business Media (ABM) was formed in 2006 when the current management team partnered with Catalyst Investors to acquire Reed Business Information's New Product Division, based in Rockaway, NJ. The company is led by Richard Reiff, former president of Cygnus Publishing, and George Fox, who has worked with prominent media groups including Reed Business Information and Cygnus Business Media.
ABM's heritage is built on a legacy of former publishers Cahners, Chilton, and Gordon Publications that dates back more than 40 years. In its short history as ABM, the company has successfully transitioned itself from a print-centric publishing company into digital-centric media organization, aggressively growing its electronic presence in the markets it serves.
Targeted Media
As a digital business-to-business information company, ABM provides relevant content to professionals across the life science, design engineering, manufacturing, and communications markets. The ABM brand portfolio includes magazines, websites, enewsletters, webcasts, conferences, and trade shows. Laboratory Equipment, ECN, Product Design & Development, R&D, Drug Discovery & Development, Pharmaceutical Processing, and Wireless Week are just a few of the titles comprising our 19 industry-focused brands.
As a trusted editorial source for more than one million business professionals, we produce relevant editorial content and deliver it to our loyal subscribers in the formats that are most convenient to their individual needs. In turn, the long-standing affinity our readers have exhibited toward our brands allows us create effective integrated opportunities for advertisers to reach their targeted audience. In addition, ABM's creative services offerings include lead generation, market research, and custom marketing solutions.
The Management Team
Richard ReiffCEO
Richard Reiff believes in the power of the knowledge franchise: to move minds through the delivery of world-class content, in print, in person, and online; and to motivate buyers through innovative, integrated marketing programs. Reiff's nearly three decades of success in the publishing industry attest to the conviction of his belief that business-to-business is about bringing buyers and sellers together.
The Advantage portfolio consists of 19 brands that serve the $5.3 trillion manufacturing sector within three vertical areas; manufacturing operations and management, design engineering and R&D. Today the company has been transformed from a traditional trade publisher to a digital business-to-business media company. Since the acquisition, Reiff and Fox have been very busy building a foundation for sustainable growth by implementing lead-generation technology. They have established a brand planning process that is designed to constantly monitor any industry for change. The resulting intelligence guides content creation and the sales process. Everything that has been changed or introduced since July of 2006 has been done with reader and advertiser input to ensure maximum ROI for Advantage Business Media customers and for the company.
Prior to founding Advantage Business Media, Reiff was President of the successful Cygnus Publishing Division of Cygnus Business Media, where he oversaw 67 trade magazines and 16 custom publications. From 1986 to 2006, Reiff guided Cygnus to become one of the nation's largest and most profitable business-to-business publishers and under his direction, Cygnus Business Media's publishing division grew to reach more than three million business influentials annually.
He was previously President and Chief Operating Officer of Johnson Hill Press (JHP) for many years, until it was acquired by Cygnus along with PTN Publishing in 1997.
A resident of Madison, Wisconsin, when not working or on the road, Reiff enjoys spending time with his four daughters, nine grandchildren and wife Kathy. A fitness enthusiast, Reiff also enjoys the beach, fine foods and an occasional round of golf or fishing trip.
George FoxPresident
George attended Purdue University, where he received his Bachelor's of Science in Management. He was inspired to work in publishing by his father, who enjoyed a successful career in the business.
Throughout his distinguished publishing career, George has worked with prominent media groups including Cahners Business Information, Reed Business Information, and Cygnus Business Media.
While at Cahners, and later at Reed, he advanced from the Sales team, to a National Sales Manager, to an Associate Publisher. He then progressed to Group Sales Director, Publisher and finally to Vice President of Business Development and a member of the Senior Management Team.
At Cygnus Business Media, he began as a Publisher and advanced to Group Publisher and Group Vice President roles.
George enjoys skiing, water skiing, sailing, coaching little league and raising his family, including three children, with his wife Donica.