About Us
Who We Are
Advantage Business Media (ABM) was formed in 2006 when the current management team partnered with Catalyst Investors to acquire Reed Business Information's New Product Division, based in Rockaway, NJ. The company is led by Theresa Freeburg, and George Fox, who has worked with prominent media groups including Reed Business Information and Cygnus Business Media.
ABM's heritage is built on a legacy of former publishers Cahners, Chilton, and Gordon Publications that dates back more than 40 years. In its short history as ABM, the company has successfully transitioned itself from a print-centric publishing company into digital-centric media organization, aggressively growing its electronic presence in the markets it serves.
Targeted Media
As a digital business-to-business information company, ABM provides relevant content to professionals across the life science, design engineering, manufacturing, and communications markets. The ABM brand portfolio includes magazines, websites, enewsletters, webcasts, conferences, and trade shows. Laboratory Equipment, ECN, Product Design & Development, R&D, Drug Discovery & Development, Pharmaceutical Processing, and Wireless Week are just a few of the titles comprising our more than two dozen industry-focused brands.
As a trusted editorial source for more than one million business professionals, we produce relevant editorial content and deliver it to our loyal subscribers in the formats that are most convenient to their individual needs. In turn, the long-standing affinity our readers have exhibited toward our brands allows us create effective integrated opportunities for advertisers to reach their targeted audience. In addition, ABM's creative services offerings include lead generation, market research, and custom marketing solutions.
The Management Team
Theresa FreeburgCOO / CFO
Theresa Freeburg oversees the day-to-day operations of Advantage Business Media including Publishing Management, Finance, Digital/IT Development, Audience Development, and Human Resources. Prior to joining Reed New Products in 2003, she served as VP of Finance for NorthStar Travel Media, LLC.
Freeburg began her career in publishing in 1984 as an accountant with Murdoch Magazines' travel and aviation groups. In 1989, she followed the sale of Murdoch's travel group to Reed Elsevier, where she held a series of financial management positions before being named Director of Financial Planning and Analysis in 1998. In 1999, she was promoted to Director of Financial Operations. With Reed Elsevier's sale of the travel group to NorthStar Travel Media in 2001, Freeburg was promoted to VP of Finance.
A native of Staten Island, Freeburg received her B.S. in accounting from the College of Staten Island. She enjoys photography, scrap booking and volunteer work, and resides in New Jersey with her husband, Thomas.
George FoxPresident
George attended Purdue University, where he received his Bachelor's of Science in Management. He was inspired to work in publishing by his father, who enjoyed a successful career in the business.
Throughout his distinguished publishing career, George has worked with prominent media groups including Cahners Business Information, Reed Business Information, and Cygnus Business Media.
While at Cahners, and later at Reed, he advanced from the Sales team, to a National Sales Manager, to an Associate Publisher. He then progressed to Group Sales Director, Publisher and finally to Vice President of Business Development and a member of the Senior Management Team.
At Cygnus Business Media, he began as a Publisher and advanced to Group Publisher and Group Vice President roles.
George enjoys skiing, water skiing, sailing, coaching little league and raising his family, including three children, with his wife Donica.