Executive Team

Jim Lonergan Jim Lonergan
Chief Executive Officer

Jim assumed the CEO role in August 2014. He brings demonstrated experience and success leading growth stage companies, both early and developed, as well as turn-around situations having served in the capacity as Chairman, CEO, President & COO at hyper-local news firm The Alternative Press, B2B Video Platform & Services firm Synaptic Digital, all Digital financial firm The Street.com, & B2B data, software, news and analytic firm Thomson Reuters while also serving as a Board Member on a number of other leading edge organizations. His expertise includes expanding both Enterprise and Consumer business models that lead to scalable businesses through organic means, expanding the market opportunity, product/service innovation, strategic and tactical goal focused management, and via acquisition. Jim has led or held an active role in 12 M&A transactions and integration, including a public company take-private.

Since joining as CEO, he has launched a cross-company strategic growth plan to drive revenue growth focusing the company on key vertical sectors, expanding its organic digital footprint, development of a suite of marketing services offerings, expansion of our conference and awards business, and improving audience engagement in all sectors.

Theresa FreeburgTerry Freeburg
Chief Operating Officer & Chief Financial Officer

As COO and CFO, Terry oversees day-to-day operations of Advantage Business Media including Finance, Digital/IT Development, Production and Audience Development.

Terry began her career in publishing in 1984 with Murdoch Magazines’ travel and aviation groups. She followed the sale of Murdoch’s travel group to Reed Elsevier, where she held a series of financial management positions before being named Director of Financial Operations. With Reed Elsevier’s sale of the travel group to NorthStar Travel Media in 2001, Terry was promoted to VP of Finance. She joined Reed New Products (Advantage) in 2003.


Todd Baker Todd Baker
General Manager, Design and Manufacturing Group

Todd is the latest addition to the Advantage management team, taking on responsibility for our manufacturing brands. He comes to Advantage with a wealth of experience in digital product development and the creation of complementary strategies incorporating big data analytics, content creation, and market intelligence to drive multi-platform marketing and data initiatives. Prior to joining Advantage, he was a founding partner of TCC Media Group, where he led the acquisition and re-launch of IEN and Modern Woodworking. He has also held a series of B-to-B sales and management positions, most notably with Thomas Publishing, Allied 360’s healthcare/medical media brands, and Reed Business Information.

As General Manager, he oversees all operations for the Chem.Info, ECN, Food Manufacturing, Industrial Distribution, IMPO, Manufacturing Business Technology, Manufacturing.net, Medical Design Technology, Pharmaceutical Processing, Product Design & Development, Surgical Products and Wireless Design & Development brands.

Tim BeseckerTim Besecker
Vice President of Digital Product Development

As Vice President of Digital Product Development at Advantage Business Media, Tim Besecker is responsible for the development, support, & maintenance of the company’s digital platform. Our data-driven digital platform is leveraged by our clients through marketing services initiatives as well as our employees across many departments to ensure operational & strategic success.

A Rutgers MBA graduate, Tim began his career entrepreneurially as a partner in a small construction management company wearing many hats.  He joined the company in 2008 and, since moving into a leadership role in 2010, has been the catalyst for migrating a siloed legacy environment into a fully integrated solution as well as building a stout agile development team.

Tim has been an avid snowboarder for the last 20 years and favors the champagne powder of Snowbird Utah. He has also been an active member of the homebrewing community for almost a decade and even made 16 different styles and 100 plus gallons of beer for his wedding.

Suzanne FouldsSusanne Foulds
Vice President, Human Resources

As Vice President of Human Resources for Advantage Business Media, Susanne is responsible for overseeing HR Operations and Benefits for employees in 14 states across the nation including managing staffing, recruitment, compensation, payroll, employee relations, professional development along with 401K administration.

Foulds joined the company in 1999 as a Senior Director, Human Resources. She holds an MS in Human Organizational Science from Villanova University along with a PHR certification from the HR Certification Institute Society. Foulds was a finalist in the American Business Media 2007 HR Executive of The Year Award.