Prospect Education, Thought Leadership

White Papers

What is it?

White papers provide real, actionable information to prospects. Done well, they shorten sales cycles, educate prospects, and showcase a company's thought leadership. White papers are hosted behind a registration-based landing page that captures key lead scoring information.

Decision-makers want to get past pure product information and into how things work as well as how other industry professionals manage similar work challenges. You can reach these professionals directly by creating white papers that dig deeply into a relevant topic, and offering them on our sites.

Our Advantage

White paper programs on Advantage Business Media sites benefit from our integrated audience database. Registration can be pre-populated based on our database of over one million business professionals, providing for superior conversion rates. Our landing page creator allows for A/B testing of landing pages, providing for campaign optimization at the landing page.